Don't I need to be some kind of technical guru to use it?

Absolutely not!
This is not a simple piece of software, but it is incredibly easy to learn.
We have designed this to be a simple as possible to operate, so that anyone who can use a browser and read simple instructions can build a large and complex web site.
We designed it so that a non-english speaker could build web sites without having to learn:
- English.
- HTML code
If you can use a browser and type using a word processor, then you can build a web site, quickly, easily and without the usual chaos of menus and navigation that put most people off.
Even after you have made your menu structure you can move it around with absolute impunity.
You can't break it, though you can make it a bit messy if you try hard enough.
But that's okay, because it is so easy to put things right. It's almost fun!
Web sites should not be hard to make.
- As of now, they are easy instead!